For the first time in history, Facebook is allowing users to manage the advertisements they see on the social networking site. Trialing since September last year, Facebook has implemented a simple tool on their site to allow users to block advertisements that include alcohol.

Alcoholic triggers can be all around us in everything we see, but with the largest social networking site in the world – we can now filter these out. Participants will be able to block alcohol related content for 6 months, 1 year or permanently on their feeds, allowing news feeds to be less saturated with alcohol-related content.

For those struggling with addiction, it’s difficult to see adverts that show us that you can only have fun while drinking, or only watch the footy with a beer. Removing these ads allows us to create a different culture throughout our own social media – one that doesn’t include the need for alcohol in day-to-day living.

We will always be faced with difficulties and triggers, and this is not to ‘hide away’ from them – but if you can control what you see on your own social media page, why would you not want to remove them?



Below is a ‘how-to’ on how to manage these advertisements

Step 1: Head to

Step 2: Scroll down to ‘Hide Ad Topics’

Step 3: Click ‘Alcohol’

Step 4: Choose your preferences and save